📝 Context

Glamourous Beauty, a fresh and innovative clean beauty brand based in Los Angeles, CA, recently launched its second makeup line. As a newcomer in the competitive beauty market, Glamourous Beauty faces the challenge of building brand awareness. To overcome this, the brand is focusing on an e-commerce influencer-driven word-of-mouth marketing strategy.

This strategy is powered by Super Sending, a dynamic app designed to streamline and enhance influencer marketing through seamless creator-seeding workflows. These workflows connect brands with influencers efficiently, ensuring that products are sent to the right creators to generate authentic and impactful buzz.

As the Lead Designer at Super Sending, you'll be key in crafting creator-seeding workflows that connect brands with the right influencers. These workflows are central to our marketing strategy, ensuring products reach the ideal audience and drive engagement, helping brands like Glamourous Beauty generate the buzz they need to thrive.

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Currently, the journey of the Influencer marketer, the persona you will be designing for, involves:

1. Contacting creators directly on Instagram
2. Add creators to the platform who want to receive the seeding
3. Generate a seeding link where the creators can choose a product they want to promote and fulfill their personal information: email and address
4. Shipping out the product from the platform (Super Sending handles the logistics)
5. Track on the platform the status of the product deliveries
6. Find on Instagram for the creator's post

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⛔️ The Problem

After reviewing their main KPIs over the last six months, they realized that the seeding strategy was not increasing the traffic to their website and the ROI (Return on investment) was dangerously low, which impacted their ability to hit their revenue goals.

After a deeper review of the Super Sending, they have concluded that one of the reasons for such low performance was:

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Brand side

• Influencer marketers struggle to reach as many creators as desired due to the time-consuming process of messaging them individually. This inefficiency limits their ability to expand outreach and connect with a broader audience effectively.
• The Influencer Marketer is aware of when the product is delivered, but most creators do not respond. They often fail to confirm receipt of the product or share links to the content they’ve posted, hindering effective communication and campaign tracking.
• The Influencer Marketer faces challenges in locating videos on Instagram and assessing their performance, making it difficult to gauge the effectiveness of the campaign.
• Influencer marketers often have to request performance data through screenshots, which raises concerns about the accuracy and authenticity of the information provided. This lack of guaranteed reliability complicates the evaluation of campaign success and makes it challenging to trust the reported metrics.

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Creator side

• Creators may not fully understand what type of content (e.g., Stories, Reels, unboxings) is expected or how to align posts with brand messaging, leading to frustration or misalignment.
• Creators often have no visibility into the shipping status or delivery timeline of the product. This uncertainty leads to a flood of inquiries from creators, leaving influencer marketers overwhelmed and struggling to manage and track communications with both current and prospective influencers.
• Creators often face confusion about how to redeem products and the quantity available, leading to delays and increased inquiries. This adds to the workload of influencer marketers, complicating campaign management.
• Creators often struggle with how and where to send performance data, leading to missed insights and feedback

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